UPDATE: While it didn't win the People's Choice Award, The Story of an Egg was the most viewed film of the festival!
The 2013 PBS Online Film Festival is underway, and one of the films up for consideration for the People's Choice Award is The Story of an Egg. Now through March 22 is our chance to recognize it with a People's Choice Award at the festival.
In explaining what it means for chickens to be "pasture-raised," this short film does an excellent job of reminding us why it's so important to treat our hens well. At the same time, the film makes us smarter to be wary of the messaging that marketers employ to make us think industrial hens are being treated better than they actually are.
Longtime blog readers will remember my original post about this film when it first debuted online last Spring. For the benefit of newer readers or those who missed it the first time, the short film is viewable in its entirety below.
Please take a moment to vote for the film today, thank you! (The ballot page lists all films in alphabetical order, so scroll down to "S" to select the film)